Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital. Aaron Levenstein

A point of view can be a dangerous luxury when substituted for insight and understanding - Marshall McLuhan

In God we trust. All others must bring data. - W. Edwards Deming

War is ninety percent information. - Napoleon

Once we know something, we find it hard to imagine what it was like not to know it.


At the heart of every campaign is Data Acquisition and Data Analysis. This has been the case since the first campaign, so long ago.

Today, we have the tools and sources to gather more data your target voters or donors than ever before.

Data can be the greatest advantage or the greatest danger. It is dependent on how it is used.

CampaignPros can acquire for you data from many sources. Its analysis can

  • assist in voter outreach and fundraising solicitation; and
  • Identifying past voters and donors to other campaigns and candidates; and
  • Identifying residents to target for solicitation; and
  • ensure compliance with all rules; and
  • conduct polling and research; and
  • analyze the return of campaign operations; and
  • analyze the return of social media and communications tactics; and
  • and more.

Perhaps the greatest benefit of CampaignPros data services is identifying new information to create innovative and effective new strategies.